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Teliani Valley
Project type
Brand strategy, international expansion
Date
2019-2020
Location
Tbilisi, London, Manchester, Washington
Take one of Georgia's leading wineries and put it on the world stage.
Georgia is home to astonishing winemaking and winemakers. Whilst much of the story of Georgian wine focuses on just how long wine has been made there (8000 years and counting) there is a lot more to discover.
Teliani Valley combines a strong sense of tradition with cutting edge techniques to produce wines that are full of spirit. The modern spirit of Georgia infuses this brand - a warm hearted lust for life combined with bags of attitude and style.
We described this lust for life as "beautiful mess" - and that notion informed the entire brand and strategy. This is a brand that breaks out from the category definitions and brings a ton of attitude and fun to markets.
It worked a treat - the brand is now growing in multiple international markets and leading the ongoing development and recognition of Georgian wine as a whole.
We wanted to turn this brand into an international champion - something all Georgians could be proud of. And then use that international kudos to reinvent the image in the domestic market.
Bringing a bit of Georgia to the world, and bringing a bit of the world to Georgia.
