Value Redefined
Brand and sustainability come together to redefine value. A fundamental rethink of our economic system. Integrating our intuitive, instinctive sense of value into a business system.
Three pillars to value redefined
Nature
Uplift in nature as a balance sheet asset. Recognising nature stewardship as wealth creation and accounting for it accordingly
Asset:
Nature uplift
Mechanism:
Landscape bonds
Origin
Stories of origin as value platforms. The value creating power of "terroir" applied to everything that comes from a regenerating landscape.
Asset:
Story
Mechanism:
Landscape bonds, b2b purchase price
Identity
That feeling of kudos that comes from being associated with a good thing. The power and value of association and connection.
Asset:
Kudos
Mechanism:
b2c sale price
Corporate investment
Individual investment
Regenerative Value
These value levers are interrelated.
The opposite of an industrial, extractive mentality.
Value that goes beyond the narrow metrics of volume, efficiency and scale.
Distinct and different from the industrial model.
A fundamental shift in business strategy.
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Less stuff. More prosperity.
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Diversity of activity. Diversity of income. Diversity of value creation.
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Fundamentally collaborative. Shared interest. Shared investment.