Redefining value is the crucial first step to decoupling our system from destructive volume addiction. Brand strategy can help.

To fix the planet we need a new value system. More from less. This is where brand strategy and sustainability intersect.

All the growth in clothing since 1970 is in synthetics. 16KGs of stuff for every human on the planet - every year - is too much

Georgians love stories. Biograpi is a brand that is built on stories of origin.