Brand world and sustainability world are full of clever people. If they got together they could redefine value and save us all from misery.

Brands should embrace sustainability as an opportunity to redefine value - it's an amazing opportunity. One that brand world has missed.

Stories shape identity. Telling stories helps create communities. Stories are central to the brand strategy for this new Georgian business

Most places don't have an NHS. In Georgia healthcare is a business. By necessity.