The components of a redefined value system. Regenerative value - embracing head and heart. Where brand and sustainability strategy meet.

Putting a value on nature - specifically nature uplift as a welath creating activity - is transformative. A key pillar of value redefined .

Combining brand and sustainability points to a planet friendly form of value creation. Identity - with places, with people.

Redefining value is the crucial first step to decoupling our system from destructive volume addiction. Brand strategy can help.

Brands should embrace sustainability as an opportunity to redefine value - it's an amazing opportunity. One that brand world has missed.

Brands are terrible at dealing with sustainability. Treating it as a risk or a product feature. They could do so much more - and should.

Our economic system disregards all natural constraints. Marketing and branding has aided and abetted this destruction. Time for a change.

Doing good is not - and never can be - a marketing campaign.